B2B Marketing Director

Job description

B2B  Marketing Director As part of our Services Team

We are seeking an energetic, results-driven B2B marketing professional with a unique blend of channel marketing, marketing communications and analytical acumen to develop and implement vertical marketing programs in the utility industry and others. In this role, you will create and manage multifaceted campaigns and enable our sales teams with the insights and tools they need to drive results for our clients. Our B2B Marketing Director can be located anywhere in the US and you will be working closely with team members and partners located in Pacific, Central and Eastern time zones.

How you will make an impact
Our B2B Marketing Director will become the ambassador for the Enervee brand internally and externally. As part of your day to day, you will develop and maintain positioning, messaging, audience engagement strategies, campaign creative framework, image language, media strategy and campaign assets for our lead generation, branding and event activities

  • Drive highly targeted demand generation campaigns (such as ABM) and set strategic goals around awareness, acquisition, engagement, upsell and retention

  • Design and drive content marketing strategies and oversee development of audience educational content

  • Oversee development of design and content including Enervee website, blogs, LinkedIn, newsletters, sales collateral, videos, product marketing materials, etc.

  • Organize and manage webinars and events and drive participation with engaging campaigns

  • Create and manage budget and lead generation forecast and present quarterly results and analysis for internal stakeholders

Why you will love being part of Enervee

People are our greatest asset and we want to empower our B2B Marketing Director to help achieve our vision!

  • We celebrate diversity, encourage Innovation, work collaboratively, and practice transparency
  • Sustainability is our business model as well as our mode of operation
  • We're passionate about our partners and we genuinely appreciate them
  • We are led by an experienced leadership team committed to empowerment and passionate about professional development and growth

How we care

The well-being of our employees is pivotal, and we address this through various perks and initiatives we periodically assess and enhance. We care about your present as well as your future and provide competitive compensation in addition to the following:

  • 401K retirement saving plan with an above industry average employer match
  • Every employee has a stake in our mission with our Employee Stock Option Plan
  • Comprehensive medical, dental & vision plans (100% Employer paid for employees and at 50% for Dependents) + Employer covered life and AD&D insurance + Access to health, well-being, personal development and counseling resources
  • Unrestricted PTO + Flexible work schedule + Paid Parental Leave for 12 weeks
  • Online meal delivery program for employees through GrubHub
  • Mission aligned company events, including volunteering
  • Choose your own devices program delivered to your homes

Job requirements

What you bring to the team

You have proven success in developing online and offline go-to-market plans, performance analysis, events, webinars and digital marketing including SEM, display, social and email

  • 8+ years in B2B marketing roles in technology companies or a B2B agency

  • Your success in B2B marketing – i.e. can point to specific marketing positioning and demand generation initiatives which led to meaningful revenue growth

  • Successful ABM track record with enterprise accounts that have 6-7 figure deal sizes and 12+ month sales cycles

  • Intense experience working with a sales team in both Sales Enablement and Account-Based Approach, preferred with Hubspot

  • Demonstrated ability to manage the budgeting process

  • Solid experience working with automation platforms and CRMs

Bonus points!

  • MBA preferred